Tracey A. van Marcke, Principal

“Women of Excellence” 2023 Award Finalist (NAWBO Richmond)

Leadership Metro Richmond (LMR) Class of 2023

Karen Wilkerson, Executive Assistant

Our mission is to support your operations so that you can fulfill your mission.

Tracey van Marcke, is the Founder and “TvM” behind TvM Impact Consulting. As the former CEO of a nonprofit organization, she knows firsthand how challenging it can be to keep an eye on the big picture and the daily details all at once. Tracey’s expertise in operations and strategy have provided her with the skills to harness limited resources and engage and inspire teams and partners to get things done. She has always taken an entrepreneurial approach to her work in the nonprofit sector – so founding TvM Impact Consulting is a natural next step in her drive to serve others.

Tracey’s career in non-profit, association, and health care leadership has been focused on rapid growth and organizational transformation. For the last five years, she has partnered with her nonprofit clients to guide strategy and implementation in ways that are laser focused on results and maximizing impact. Tracey is recognized for her ability to coach and inspire teams to work smarter – not just harder – and to hardwire links between funding and strategy to guide organizational growth. 

Tracey gained critical knowledge of Virginia’s healthcare, nonprofit, and safety net organizations as the CEO of the Virginia Hospital & Healthcare Association’s affiliated nonprofit, VHHA Foundation, and through her role at the Virginia Health Care Foundation. 

After growing up “down the shore” and graduating from college in New Jersey, Tracey received a Master of Health Administration (MHA) degree from Cornell University, where she was freezing cold for two straight years. She returned to New Jersey to marry her husband, Quentin, and gained invaluable experience at The Valley Health System in Ridgewood, serving in leadership roles that gave her direct access to the hospital Board of Trustees, Medical Staff Board, and executive staff from the beginning of her career. While at Valley, she gave birth to her first child in a suite previously occupied by a famous celebrity, and was ultimately convinced by her husband, a University of Richmond Spider, to head south for the warmer climate in Virginia. After rounding out the family with a second child, Richmond became home nearly 19 years ago.

Since then, Tracey has been actively involved in the community, serving as a volunteer for many organizations, including Junior Achievement, FeedMore, and the Library of Virginia. Tracey is a member of Impact 100 and currently serves on the board of Sheltering Arms Foundation and as Chair of the Board for Virginia Voice, Inc.

Karen Wilkerson joined TvM Impact Consulting in July of 2025, bringing deep experience in project coordination, executive support, partnership management, and complex scheduling. Like TvM, Karen is comfortable working with C-Suite leaders and executives. She provides seamless support to elevate our business and our client relationships.